Marketing Strategies of IBM Essay

Introduction This study aims at examining the use of theoretical marketing approaches in the practical business scenario. In this domain the marketing strategy of IBM has been considered on empirical grounds. It is by the use of marketing theory and concepts that the study evaluates the marketing strategies of IBM and its role in fulfilling the firm’ overall goals and objectives. Four specific aspects of marketing strategy evaluation are assessed in this study. Initially the proceedings are related to the importance and the use of information in successful marketing strategies by IBM. This is followed by a discussion on IBM marketing strategies in relation to its organisational strategy. The paper also makes an analysis of the application of IBM marketing strategies in global context. Lastly e-business strategies of IBM in the marketing domain are assessed. Evaluation of marketing strategy of IBM International Business Machines Corporation, better known as IBM, is a multinational IT company involved in the manufacture and retail of computer hardware and software applications, and IT consulting services. Employing the best talents in the industry, IBM is today the largest as well as the most profitable information technology employer in the world. Despite of the adverse economic conditions, the firm achieve a significant increase in its net revenue and income in 2008 compared to previous years. Well – devised and efficient marketing strategies have been the key to IBM’ global success. The company strongly believes that devising effective marketing strategies requires making appropriate decisions that can well enhance all kinds of competitive advantages and can create all kinds of new sources of value for the purpose of improving the organisational revenue growth. According to Luq Niazi, Leader of Strategy and Change at IBM, â€Å"when the leaders of an organisation think about their business as components, it becomes clear which ones they need to own – and which they do not†. This clearly indicates the great emphasis that IBM places on the performance and  decision making capabilities of leaders in devising effective marketing strategies. In addition, the firm also considers understanding the requirements and needs of customers as crucial for developing effective marketing strategies. Understanding the innovative demands of customers lies at th e core of developing effective marketing strategies. Based on IBM’ market share and dominance in the IT industry, the firm can be aptly described as a ‘market leader’. Being a market leader, an important marketing strategy which IBM uses against its competitors is the defensive marketing warfare strategy. The defensive marketing strategy involves the firm employing tactics to maintain its market share. There are several tactics that firms use for defending their market share, such as fortification, counterattack, mobile defence and strategic retreat (Ries and Trout, 2005). Being the courageous market leader that IBM is, the firm adopts the best defensive marketing strategy which is â€Å"self attack†. IBM’ strategy is â€Å"cheaper and better than IBM†. Aware of IBM’ tactic, customers wait for IBM’ new prospects as they know that the Big Blue will constantly introduce new and better products which makes the firm’ own products obsolete. Another key marketing strategy employed by IBM for sustaining its market leadership is product differentiation strategies. Product differentiation can be achieved using a variety of factors such as distinctive products, reliability, durability, product design etc (Kurtz and Boone, 2006). IBM uses a product differentiation strategy based on quality of performance. In line with its quest for further growth and market leadership, the firm adopts a diversification strategy. The importance of IBM’ growth strategy has heightened in the current economic situation with companies in the computer industry having faced a massive drop in the industrial production and productivity of computer hardware and the future growth for this segment also appearing dim. In such a context, IBM has strategically reduced its exposure to hardware by diversifying into software and services. IBM also realises the importance of maintaining good relationships with its customers and in line the firm lays great emphasis on trust – based marketing strategies. Trust based marketing strategies stress on the need for organisations to gain ethical hold over consumer dealings and also be honest and open about its products and the services. For IBM, adoption of this strategy has been very effective in developing its brand  identity and image. In all of its marketing activities, the firm strives at building customer trust and loyalty. Importance and use of information in IBM marketing strategy The importance and use of information is vital for gaining success. In line, IBM adopted the strategy to take up Social Networking to the work place. It is an absolute means of sharing ideas, complains and letters of appreciation in public. By means of adopting networking opportunities, IBM established its strong hold over competitive market. It is through the provision of Social Networking (SN), that IBM established its commitment to technology and developed an enterprise – wide SN mindset. IBM is the first major IT supplier that has got potential provisions for SN and is in the process of changing the entire enterprise along with a credible application to address the market. By means of investments made in the SN domain, IBM has gained enough market strengths in the enterprise lineage, global services, deep pockets and above all in gaining loyal customers. By success of SN, IBM proved to be a fine player in the domain of information networking. The proceedings have added many advantages to its organisational global services. SN for enterprises have been implemented with enough marketing strategies and this is what is providing IBM with technical expertise in the field of organizational/adoption issues. The launching of more facilities related to SN are relevant to the competition of the market. The launcher came up with a new idea and launched it much before the though had developed in anyone’ mind. The second big thing to the adoption of marketing strategy is the IBM’s mindset in the launching of Lotus Connection. It is an information networking process with collaboration-centric approach to SN and helps in information sharing and uninterrupted workflow. By few minutes of exploration anybody can well get hold over its functionalities. IBM kept it easy and user friendly; the basics of marketing strategies. When it comes to the use of information system in IBM, the adoption of unique kind of marketing strategies is predominant. The basic approach is in being innovative and adopting something that is very user friendly and easy for the customer to adopt. Complicacies in the same field can lead to failure of  the same. This is the reason that IBM lays emphasis over making it simple, easy and sharing more than the consumer can expect. Once there is a kind of trust and sense of being facilitated gets into the consumer, he hardly will opt for any other company and this is what IBM believes to the core. Application of innovative ideas in the field of information sharing units can be of great risk, but under the marketing strategy of IBM, this risk has been taken again and again with enough success. IBM marketing strategy in relation to Organisational strategy The strategic effectiveness of an organizational strategy can be measured using SWOT analysis. This is a structure that figure out strengths, weaknesses, opportunities and threats of a particular company. Incorporating the Johnson and Scholes’ model for corporate strategy into this structure creates three success criteria for evaluating a firm (Rifkin, 2001). These are as following; Suitability can be assessed to identify the factors that will support the strategies. Feasibility is all about the adoption of executing the strategy into practical field. Acceptability is something that will determine the reactions that the organisation will receive by the execution of the strategies. At IBM, employees are greatly encouraged to initiate creative marketing tactics. The application of SWOT and the Johnson and Scholes model proves that IBM has got enough potentiality in developing well crafted assessment about itself. Its main strength lies in identifying its weaknesses. The approaches are all very professional and the marketing persuasions are well structured as per the organ isational structure. As per the declarations made by the official site of IBM, the basic marketing strategy in relation to organisational strategy adopted by IBM is more concerned about the proceedings led by HRM. The perspectives of organisational dealings are strategically adopted to meet the demands of HRM. The typical business culture of IBM is customer centric and in hence a substantial amount of responsibility is placed on the HR department. It has been marked that on traditional ground many IBM executives along with aspiring general managers are selected for the purpose of improving sales force and market oriented projects. It can be well marked as Samuel J. Palmisano, the current CEO, IBM; initially joined the company in the position of a salesman. With his determination and marketing strategies he achieved the position that he currently occupies (Spooner, 2002). Though it  is unusual for a CEO’s profile, but in IBM, growth of the organisation and the people working for it are directly proportionate to performances led in the field and the adoption of the marketing strategies which respond adequately to competitive pressures. Global context in IBM marketing planning In the global context, IBM has proved itself as a strong contender by managing to sustain in the most difficult situations. It has overcome the twists and turns it initially faced in adjusting to the ‘bricks-and-clicks’ business structure. Overcoming all the hurdles IBM is now achieving milestones through the advantages forwarded by brick-and-click enterprises. It is through this enterprise structure that IBM has transformed into a major player in terms of getting hold over global marketing plans. Its formulisations are inclusive of creating a global brand blueprint. It is a mode that usually gets expressed locally and after attaining some success approaches on global grounds. IBM always follows the process of establishing central framework and then architects the relevant consumer experiences to gain consistency with the brand. IBM always concentrates in gaining single view from its consumers and that helps in assessing the risk factors of global marketing strategies (R ometty, 2001). In order to meet the diversified point of views, IBM follows the structure noted below; Process of analysing the context of ‘when’, ‘where’ and ‘how’ the appropriate and relevant customer data can be collected. This is an approach that is done under the provision of practical market survey. The means to create absolute governance framework with special attentions led over management policies and overall practices. These are the sources that are collected through the purpose of encouraging customer centricity added by the scope to safeguard customer privacy. Approaches led by institute consistent processes for target customer is the next step. In this process the relationship led by the management across all the domains of sales and provided services of the organisation are scrutinized professionally. The process of appointing efficient team leaders and strong management initiators. IBM also appoints a leader who can perform as a single customer advocate and is very much accountable for all the sorted touch points. The marketing strategies adopted by IBM to meet global demands and competitions are well inclusive of a robust infrastructure. It has the provision for optimising flexibility and  a hub-and-spoke architecture for collecting consumer demands on global arena. There is also well marked acknowledgement for all the innovative ways adopted by the partners of IBM. Developments attain by the partners of IBM in global terms is also directly related to the marketing strategies followed by IBM. IBM understands the fact that partners can add much hold over the local market and can reach the consumer with more in-depth formulations. This is the reason that they believe in developing capitalized relationship with these partners for future opportunities. IBM and e-business strategies The motive of any electronic business is to efficiently meet consumer demands through internet networking. The internet provides a medium for businesses to reach out to customers globally at very low costs. It is an exclusive means adopted through the dealings related to information and communication technologies. In case of IBM the role of e-business is very strong. Through e-business strategies, IBM is equipping itself with all kinds of external activities and is applying determined relationships for respective business dealings; with individuals, diversified groups and corporate clients. According to ‘Who Says Elephants Can’t Dance?’; a book by a former CEO of IBM, Louis Gerstner (2003), IBM’ approach for e-Business strategies is handled by specialised e – business teams operating under IBM’s marketing department. It is through its e-business strategies that IBM is able to link its internal as well as external data processing systems with greater efficiency and flexibility. E-business helped IBM in reaching closer to its consumers, conveying the message of reliability and in urn enhancing customer loyalty to the brand. The proceedings led by IBM for the development and implementation of e-business concentrate on the diversified functions occurring through electronic capabilities. IBM is also a part of the entire value chain proceeding for more profitable dominance over the local as well as global market. There are some predominant sectors where the e-business strategies are applied to gain more trust and money from the consumer. These activities are noted below; electronic purchasing supply chain management processing orders electronically handling customer service cooperating with business partners These proceedings add special technical standards in the e-business structure of IBM. The firm also utilises e-business strategies to exchange of data between its partners and associate companies. As a matter of fact the e-business strategies of IBM are not much different from the other marketing strategies. The basic difference however depends over the expansion of management for sending and receiving contracts from the consumer. It is under this strategic implementation that IBM has adopted many local dealers to be a part of its services. These dealers are of course selected through some professional modes. The reputations of these dealers are marked by IBM first before offering the partnership. In terms of services for each product sold through e-business, IBM provides appropriate training to all those people who are a part of this structure. With strategic planning IBM is also into the dealings related to integrated intra and inter firm business proceedings. Conclusion From the above discussions, it can be derived that the marketing strategies adopted by IBM are built on the structure of trust – based marketing, defence marketing warfare, product differentiation and diversification marketing strategies. It is through the appropriate use of these theoretical approaches that IBM has established itself very strongly in the traditional marketplace as well as in the burgeoning online marketplace. IBM strives at fulfilling the needs and expectations of its customers and in enhancing customer trust and loyalty. The products and services provided by IBM can guarantee their utility to the customer’s satisfaction. In a nutshell, IBM is a courageous risk – taker that places great emphasis on innovative ideas for further growth. In line, the firm explores the consumer’s domain through proper hold over local and global proceedings. References Emerson, W.P. (1996) Building IBM: Shaping the Industry, Massachusetts Institute of Technology, USA. Gerst, Louis V. (2003) Who Says Elephants Can’t Dance? Leading a Great Enterprise through Dramatic Change. Harper Paperback Ham, A. and Rastelli, L.G. (2002) Marketing – Essential techniques and strategies geared towards results, John Wiley and Sons Inc, USA. IBM Global Business Services, http://www-935.ibm.com/services/uk/index.wss/home [retrieved on 19th Nov. 2009] Kurtz, D. L. and Boone, L.E. (2006) Principles of Marketing, 12th edn, Thomson South-western, USA. Ries, A. and Trout, J. (2005) Marketing warfare, Pearson, UK. Rifkin, J. (2000) The Age of Access, Putnum Books, New York Rometty, Ginni (2001) Five marketing tips for the digital age. http://www.935.ibm.com/services/au/index.wss/ibvstudy/igs/a1006209?cntxt=a1005848 [retrieved on 19th Nov. 2009] Spooner, John G. (2002) IBM meets lowered estimates. Staff Writer, CNET News April 17, 2002 http://news.cnet.com/IBM-meets-lowered-estimates/2100-1014_3-885259.htm [retrieved on 20th Nov. 2009] Find out more from UK Essays here: http://www.ukessays.com/essays/marketing/marketing-strategies-of-ibm.php#ixzz3JFUjpwpr

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Ethical issues in Packaging Practices - Research Paper Example The world today has progressed towards being more consumer-oriented. One of the most important aspects of marketing is packaging basically since it portrays the origin of a particular product. From a marketing perspective it is important to ensure that the packaging is such that it allures the potential customers and increases the sales of the product. It is important to present sufficient information about the product on its package so that the customers have enough information before deciding to buy a particular product. However, several ethical issues surfaces with the aspect of packaging since in order to ensure proper sale values several factors are compromised with leading to unethical practices. Shrimp present four different ethical issues that are involved with packaging. The four issues primarily include representation graphics, information present on the cover or the label, safety of the packaging material and environmental issues. Graphics for starters, is the key factor which represents the product meant for sale. Some producers and marketers utilize pictures on the packaging case which do not appropriately represent the actual product and in most cases maybe misleading and present a false representation of the product. Labeling and providing information on the labels is another vital aspect of packaging a certain product. The information printed on the body is meant to provide sufficient details to the potential customers.

Executive Compensation - How much is too Much Research Paper

Executive Compensation - How much is too Much - Research Paper Example The debate about high executive compensation has been in the spotlight in United States since industrial revolution. However, it was during the great depression that this news and discussion made the headlines. Since then, this debate has always received widespread during all economic recessions. Following the pattern, as the financial crunch and economic recession hit the United States in 2006-07, this debate again reached its peak because the masses started questioning the perceived wide gap between the salaries of an average employee and the executives. Critics of high compensation believe that this is one of prime reasons of increasing inefficiencies, recession, and increasing income inequality in United States. On the other hand, proponents of high compensation believe that these pay levels are a result of market and competitive forces and external forces such as the government, watchdogs and others should have no right to interfere in how much the boards of willing to pay their executives. The thesis statement around which this paper that revolve is that â€Å"executives pay is sky rocketing and there is no rational and logical thought to allow these pay levels to increase further if we want a way out of this recession and prevent future recessions† (Mishra, McConaughy & Gobeli, 2000). ... They compare the pay of CEOs with investment bankers, hedge fund managers, equity investors, lawyers, and others. Since 1990s, there has been steady increase in the salaries of above-mentioned professionals but the pays of CEOs and other executives has not risen with the same percentage. Furthermore, out of the top 0.1 percent people in the United States arranged according to the gross income, only 3 percent of them were CEOs and executives of companies. Furthermore, in the year 2007, â€Å"top 20 hedge fund manager bagged more than three times the pay earned by the salaries of all S&P 500 combined† (Hayes & Schaefer, 2009). Proponents of this school of thought strongly believe that companies will have to take bold steps in order to retain their executives because many smart CEOs have already started shifting to Wall Street to take positions at private equity firms (Hayes & Schaefer, 2009). In order to defend the position of CEOs being overpaid, other experts have gone on to a ccept that executives and specifically, CEOs are overpaid but it is not because of the work that they do but because their job is to inspire people. The reason behind providing CEOs with the fattest checks is to ensure that it keeps other people in the company motivated (Kay & Putten, 2007). Everyone dreams to become a CEO or an executive some day and people dream about the same because they know the compensation levels. People look at executives, their cars, houses, clubs, salaries, benefits, lifestyles and that is what keeps them motivated to stay with a company and put in their best effort into their jobs hoping that within a decade or so, they would also be able to reach that dream position. Economists call this, as

Evaluating Truth and Validity Exercise Essay Example for Free

Evaluating Truth and Validity Exercise Essay All religious authorities are concerned about the dangers of nuclear war. All politicians are concerned about the dangers of nuclear war. Therefore, all politicians are religious authorities. This argument is invalid because of two reasons. First it is an overgeneralization. How can someone actually say that all religious authorities are concerned about the dangers of nuclear war or all politicians are concerned about nuclear war? Has anyone polled all religious authorities or politicians? There can be a very few religious authorities that might think it will never happen, so there is no reason to be concerned about it, or there could also possibly be a small religious faction that believes that nuclear war will get rid of all the evil in the world and is Gods way of cleansing the world. The same can be said for politicians. Maybe there are a few that would want to start a war because of their selfish motives. One can argue that there are politicians in Syria and Iran that would love to bomb the U.S and Israel. Nothing was said about the politician having to be from this country. The second reason is that it is an illogical conclusion. One can not say that just because politicians and religious authorities share the same concerns that they will become one in the same. They just share one interest. It takes more than caring about nuclear war to become a religious authority. Religious authorities must go through a process that usually takes years of religious education, and practice. There are certain instances, of course, where some politicians are religious authorities also; however that is not predicated on the fact that they share the same view on one certain issue. â€Å"If the Social Security system is further weakened, the elderly will have to fear poverty. Therefore, if the Social Security system is not further weakened, the elderly will not have to fear poverty. This is an  overgeneralization and an illogical conclusion. It is true that if the Social Security system is further weakened, the some of the elderly will have to fear poverty, but not all of the elderly. Some elderly people are very wealthy. Other elderly people have family members who have made arrangements to take care of them and their financial needs. Of course, there will be a lot of elderly that will fear poverty without the social security checks they would be receiving once a month. Because of these reasons the argument is an overgeneralization. The argument is also an illogical conclusion because some people regardless of their social security will still be in poverty. Some people do not have a significant work history to receive a lot of money from the social security department. According to the social security department website, the average check for a retired worker is $1,294 a month. (Office, 2014) According to the United States Government the poverty level for a family of one is $980.83. (Federal Register, 2015) What must be taken into consideration is that some recipients will be well below the average social security check, and some will be well above. Those that are well below the average will be in poverty if that is all they are receiving. This argument does not account for the elderly that will not even receive a social security. They will have to fear poverty regardless of how weak or strong the social security is. â€Å"The anti-abortionists say that the fetus is human, but they have not proved it. Therefore, they have no reasonable basis for opposing abortion. This argument is invalid because of at least two reasons. The first reason it is not a valid argument is because it has been proven that the fetus is human after eight months. How could it not be human if it comes from two persons who have intercourse and conceive a fetus? This is the definition of a fetus according to Merriam-Webster an unborn or unhatched vertebrate especially after attaining the basic structural plan of its kind; specifically: a developing human from usually two months after conception to birth. In this argument, there is no mention as to how soon after conception the fetus becomes a human. Could the argument still be valid if it were eight months after conception? Another reason this is an illegitimate argument is that the argument wants a person to think that the  only reason antiabortionist oppose abortions is because the fetus is human. There are antiabortionists who have many reasons why they feel abortion is wrong. Some of the most popular reasons why some people oppose abortion are because of morality. They believe that the fetus is a human the minute it is conceived. Some people believe it to be divine intervention from God and humans do not have the right to go against Gods desires and plan. Many of these people are very religious in faith and to them it does not matter when doctors say the baby goes from being an egg to a human fetus. Another reason people oppose abortions is because of the safety of the person having the abortion. Some people feel it is an unnecessary risk to a womans health. Many women have died from complications directly resulting from abortions. Internal hemorrhaging is not very uncommon. Some women have indirect complications such as depression and anxiety. Some women have even committed suicide because of their mental health issues after having an abortion. For these several reasons, this argument is illegitimate. References Federal Register (2015) (Accessed: 21 April 2015). fetus | a human being or animal in the later stages of development before it is born (no date). (Accessed: 21 April 2015). Office, P. (2014) Social Security Administration: Social Security Basic Facts. (Accessed: 21 April 2015). Ruggiero, V. R. (2012) The Art of Thinking, a guide to critical and creative thought (10th ed.). New York, NY; Pearson

Principle And Practice Of Assessment Theory

Principle And Practice Of Assessment Theory Within unit three of principles and practice of assessment, we as students were required to research the following areas: Principles of assessment, Peer and Self Assessment, Feedback and Questioning and Assessment Record Requirements. Research was completed on the four topics to help increase understanding and background knowledge of the areas. Further examination of these topics would allow me to think about the way in which I teach my students, be able to incorporate the ideas and illustrate the process of teaching and learning using these methods. During the research, it was intended that we explore the topics given, selecting and analysing material and using it to relate to the specialised area in which we teach. Initially, we worked as a group to research the principles of assessment which we were then to present back to other students as a micro teaching session. Petty (2004, pg 219) suggests that group work is active and gives students †¦chance to use the methods, principles and vocabulary that they are being taught. Assessment is a method which measures the extent and degree of learning which has taken place within or outside of the classroom. Skills, knowledge and attitudes can be measured against a pre determined standard set by the tutor or examining body of a subject module or qualification. Dictionary.com (2009) defines assessment as the act of assessing; appraisal; evaluation. As Petty (2004) suggests, assessment serves many different purposes. It can grade the attainment of learners, help to select candidates for jobs or courses, contribute to evidence the effectiveness of a course content and tutors abilities and provide a long term goal for learners. Assessment also allows opportunity to adjust teaching to ensure all targets or criteria is being met. However, it has been argued that assessment is unreliable and inaccurate and is a poor tool of predicting a students future performance. There are various types of assessment methods; these include initial diagnostic, formative, summative, norm and criterion referencing. Assessment starts at the very beginning of a students academic career. The initial or diagnostic assessment can take on many forms such as an informal chat to an entrance essay or examination. The goal is to attempt to find out as much information as possible about the student. The more information we have on the student, the more we can adapt the learning experience, to suit the learners needs. When working with adults with learning disabilities it is crucial that a tutor tries identify the abilities of a student as soon as possible. This is so we can identify their basic literacy and numeracy and as to whether we will have to place extra staff support into the classroom to ensure an inclusive environment. Often a student and tutor will create an Individual Learning Plan or ILP, which will identify learners needs and support they may require as well as any goals they may have for the future. Initial assessment can also help identify a students learning style. Gravells (2008) believes that †¦a key part of initial assessment is to involve your learners in assessing their own skills and knowledge. Formative assessment is continuous and frequent and is a tool used to inform the student and the tutor of students progress and whether they are meeting the objectives of the course. This form of assessment provides information and feedback upon which decisions and adaptations can be made and provides students with directions for future learning. Research has shown, (Petty, 2004) that this feedback while you learn has more effect on student achievement than any other factor. It gives students an intrinsic motivation to learn rather than extrinsic, therefore doing something or learning something because they want to not because they have been told they have to. Generally the results of formative assessment do not contribute to a students final grade but are purely for the purpose of assisting students to understand their strengths and weaknesses in order to work towards improving their overall performance. A major barrier to the effectiveness of formative assessment is the fact that t he mark generated doesnt usually count towards a students final grade and therefore students can be less motivated to put a great deal of effort into such assessment. Brown and Knight (1999) suggest that if used in an effective manner, formative assessment can help students to be more autonomous in their learning and to reflect on their performances and take responsibility for their academic growth. As a tutor, I tend to rely on formative assessment with my students; the reason for this is to alleviate any stress or nerves for the student. Due to having a student with autism, the idea of a formal summative assessment would upset that student and impact on their final grade. Summative assessment occurs at the end of a course or academic year. It is often achieved by the means of an examination or test which is †¦designed to differentiate between candidates on the basis of the breadth and depth of their learning. (Petty, 2004 pg 466). Summative  assessment is also seen as formal testing of what has been learned in order to produce marks or grades which may be used for reports of various types.  Ã‚  Research by the Assessment and Learning Research Synthesis Group has shown that the emphasis of formative assessment can help students to learn and be motivated to learn, whereas the use of summative assessment can have a negative impact on pupils motivation. Within the learning environment, norm and criterion referencing is also used. James (2002) suggests that Best practice in grading in higher education involves striking a balance between criterion-referencing and norm-referencing. A norm referenced test compares students achievements relative to other students achievements. This is often apparent with the General Certificate in Education (GCSE). Criterion referenced test does not compare student with student but requires the student to meet a certain set of criteria or targets to be seen as competent. This can be seen in National Vocational Qualifications (NVQ). Criterion referencing emphasizes the achievements of a student against a predetermined set of standards rather than comparison to another student. Criterion referencing can provide a tutor with the information of exactly what a student has learnt; therefore identify the abilities of that student. With this information, a student can then fill in any gaps of knowledge they may have missed. Whereas norm referencing can only show a tutor how one student has performed against another. When working with students with learning disabilities, I often rely on initial/diagnostic assessment to ensure I can provide the correct support for that student. Using formative assessment can also motivate my students, Most students with learning disabilities respond favorably too seeing their academic progress charted, and this can become†¦a very motivational tool. Bender, 2002, pg 116). Another area that we researched, through individual research and peer micro teach sessions were peer and self assessment. Petty (2008) believes that Self assessment encourages reflection and purposeful activity towards useful goals, as well as encouraging learners to become responsible for their own learning. Kolb (1984) proposed a four stage cycle of learning and within one of those stages was observation and reflection. This stage allows students to take a step back from the task in hand and review what they have done and the experience of it. Which then moves on to the abstract conceptualisation stage and allows students to plan how they might carry out the task differently. Whilst working with students with learning disabilities, I often use peer assessment. Behaviourist theory suggests that giving feedback whether positive or negative, will enable students to behave in a certain way. Skinner (1974) believed that a learner will repeat a desired behaviour if positive reinforcement follows. During a session with my students I often allow them to assess each others work, students are always almost honest and do not hold back their thoughts and feelings. This often motivates students to work harder or continue that particular behaviour due to the fact they get praise and can encourage self correction. On the other hand, when working with mainstream students, they may not always be honest when assessing each others, worrying in case they upset their peer or being bias because they have issues with the student they are assessing. Feedback and questioning can play an important role in assessing our students. There are many reasons why as a tutor we would use questions, but mainly it is to assess our students learning. Questioning allows us to check understanding and whether learning has taken place. It can also encourage participation within a classroom and allows us to draw on students experiences. Effective questioning is an assessment tool in which I use as a tutor of adults with learning disabilities, as many students cannot portray their ideas or thoughts on paper due to their lack of literacy skills. Using probing questions, either open or closed allows differentiation within my classroom and ensures an inclusive environment. Petty (2008) implies that questioning has a crucial advantage when considering student motivation in the classroom. Nothing motivates quite as much as the glow of satisfaction that a student gets when he or she answers a question correctly. (Petty, 2008, pg 183). Giving rewarding fe edback following this will encourage student learning and they have seen they can succeed. Feedback is a way of communicating information back to the student. We must ensure that when giving feedback to a student, it should be done in a positive manner which enhances, rather than damages their self-esteem. Negative feedback will often demotivate the student and make them feel as though they have failed. Internet site Brooks.ac.uk (2009) suggests that There is a school of thought that praise of a students work will lead to under-performance, whereas criticism will spur them on to greater achievements. There seems to be very little evidence that such a strategy is successful in achieving its goals. While there are dangers in becoming too blasà © about ones achievements, negative criticism can be highly de-motivating. However, it is necessary that as a tutor we must point out the shortcomings of a students work to ensure they meet the criteria set, it is the manner in which we do it to ensure progression. We as a teacher should †¦support the student in finding their own way of correcting problems, and should not do all the work for them. (Rogers, 2001). When giving feedback to my own student, it is essential that it is clear and specific and must not focus on too may aspects at the same time as this may confuse or upset the student. We must also ensure that feedback is delivered in a suitable area or environment so not to distress the student. A feedback session should also conclude with the student and tutor agreeing what should be done for the student to succeed. The final area that was to be researched was the types of assessment records that which would be needed to meet organisational and external requirements. It is important that as a tutor we keep records of our learners, both personal and how they are progressing. Initial assessment records are an essential tool as this would inform us of the students background and where the student expects the course to take him or her. Information received by these methods needs to be recorded in a way that the student, tutor, organisation and external bodies can access at any time. External bodies may need access for funding reasons. They can be stored in a portfolio for the student for ease of access by all concerned. An awarding body such as City and Guilds will monitor the teaching of a course and therefore teachers must keep records of what and how they are teaching, as well as formative and summative assessment records. This will allow a process called internal or external verification to take place to ensure quality teaching and learning is taking place. Formative assessment records will also allow teachers to fill in any gaps of knowledge that their students may have. Learning institutions will often be inspected by the Office for Standards in Education (Ofsted), this is to promote service improvement and ensure an inclusive educational environment for all students. The points which were researched, by group work, individual research and through peer micro teach sessions are areas that tutors need to be aware of and are imperative to successful teaching. As a tutor we need to be tuned in to a variety of issues to ensure that we meet the needs of all learners and organisations.

The Milky Way and Andromeda Galaxies

The Milky Way and Andromeda Galaxies The optical morphology of galaxies varies according to environment. In a rich cluster, galaxies will usually be elliptical, S0 and cD galaxies. In lower density regions irregular and spiral galaxies are more commonly found. Such low density regions include near the edges of galaxy clusters, in groups, on the outer edges of rich clusters, or as a relatively isolated galaxy. Examples of irregular galaxies that follow this pattern include those in the Local Group (e.g. NGC3109, Sextans A and B) and the irregular galaxies that can be found on the outskirts of the Virgo Cluster. In high density regions there is the likelihood of more interactions that could lead to alterations in morphology, for example galaxy-galaxy and galaxy-cluster interactions. These types of interactions could explain why there are fewer spiral galaxies in high density regions. The merging of two spiral galaxies of similar size is thought to result in the formation of an elliptical galaxy. Spiral galaxies that fall into the intracluster medium are thought to lose a significant proportion of their interstellar medium due to the effects of ram pressure stripping, resulting in a S0 or dwarf spheroidal galaxy. In the centre of a rich galaxy cluster it is common to find a luminous elliptical galaxy (such as M87 in the Virgo cluster), these are likely to have formed from the merger of several smaller galaxies and in some cases can result in the formation of a cD galaxy. An example of the morphological distribution of galaxies in a rich cluster can be seen in the Virgo cluster which has the c D galaxy M87 at its centre and a high proportion of elliptical and S0 galaxies surrounding M87. The impact that environment has on dwarf galaxies is not so well known since these galaxies are fainter and thus more difficult to observe. 1b) The luminosity of galaxies also varies with optical morphology. On average spiral and irregular galaxies are brighter than ellipticals or S0 galaxies of a similar mass. Spiral and irregular galaxies have a higher content of very young stars whereas S0 and elliptical galaxies contain older, less bright stars. However, since galaxies can vary significantly in size then the luminosity needs to be looked at over a range of galaxy types and sizes. Elliptical galaxies exhibit the widest variation in size and luminosity. The luminosity of ellipticals can be in the range 3 x 105 to 1011Lsun and this is due to them ranging in size from extreme dwarfs to cD galaxies. A dwarf elliptical such as M32 has a luminosity of 1.995 x 109Lsun (source: Grebel, 2003) and a cD galaxy such as NGC 6166 has a luminosity of 3.7 x1011Lsun (source: Bender, 2015). There is less variation in size for spiral galaxies and they can only be found as large or giant systems, consequently spiral galaxies have luminos ities over the range 108 to 2 x 1010Lsun. A typical spiral galaxy such as the Milky Way has a luminosity of 2.5 x 1010Lsun (source: Grebel, 2003). Irregular galaxies have luminosities in the range 107 to 109Lsun and therefore are not as bright as some of the giant spirals. In the Local Group there are dwarf irregular galaxies such as NGC 6822 which has a luminosity of 9.4 x 107Lsun and larger irregular galaxies such as the Large Magellanic Cloud which has a luminosity of 2.5 x 1010Lsun (source: Grebel, 2003). . The Milky Way and Andromeda are due to merge with each other in approximately 2 billion years. As the two galaxies get closer the biggest changes will be caused by the gravitational effects of the two galaxies and the friction caused between the gas and dust. These early effects will result in the shape of the galaxies being altered when stars are forced out of their orbits. Ultimately, how both galaxies are affected by the merger process will be dependent on the collision angle, speed of the galaxies, their size and composition. Material from the outer disks of both galaxies will be stripped off and form tidal tails. During the merger process the orbits of the stars will become random and have little order. It is unlikely that any stars will collide with each other as they are so far apart. However, some stars will be ejected from the final galaxy. As the galaxies collide clouds of hydrogen gas will accumulate and be compressed enough to trigger gravitational collapse and thus begin the star formation process. During the merger process the dark matter is unlikely to interact and will remain unchanged. The Sun will be moved from its present orbit and is likely to end up in the outer halo of the newly formed galaxy at a radius >30kpc as part of an extended tidal tail. There is also the small possibility that the Sun could be ejected from the galaxy altogether. As the two black holes at the centre of each galaxy approach within 1 light year of each other they will begin to emit gravitational waves. This energy will radiate out, affecting the orbits of stars. It is possible that the gas accumulated by the black hole merger could create a luminous quasar or an active galactic nucleus in the centre of the newly formed galaxy. Since the Milky Way and Andromeda galaxies are similar in size, then their spiral structures will be destroyed during the collision and the new single larger system will result in a giant elliptical galaxy.

The Violent Children of Our Violent Society :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Cities of violence: Santee, California; El Cajon, California; Littleton, Colorado. These are names of American cities and towns where violence has usurped deep into the American heartland where families settle to raise families away from the violent big cities. Andy Williams, Jason Hoffman, Eric Harris, and Dylan Klebold; names of students who came to their schools with weapons to kill those students and staff whom they felt were responsible for their melancholy. What are the motivating factors behind these suicidal attempts?   Ã‚  Ã‚  Ã‚  Ã‚  Society is trying to convince itself that it must be Hollywood with its violent entertainment and glorification of violence. Another scapegoat is videogames with all the gore and realistic killing or maybe even music that has lyrics considered by the majority to be riddled with suicidal or homicidal messages to today’s youth. Politicians, parents, law enforcement, and society are asking themselves, â€Å"What are the factors leading to the increase in violence among our children?†. The most convincing causes for violence in our children lies not in the entertainment industry but in us. The main source is depression of the killers due to rejection by their peers, the breakdown of the cohesive family unit due to divorce and the easy accessibility to weapons.   Ã‚  Ã‚  Ã‚  Ã‚  The major cause of violence believed by some researchers is the age-old traditions of bullying and the clique system in high schools. Jerry Adler states in his 1999 article The Truth About High School that these are so called â€Å"rights of passages† that all American students have been exposed too. â€Å"These factors have been around since the invention of high school and adolescents have been forming cliques and mentally ranking them just as in an adult society [which are] dominated by hierarchies† (Adler 56).   Ã‚  Ã‚  Ã‚  Ã‚  As in most high schools across the country the athletes dominate the social scale and enforce the hierarchy, which explains why they are at the top of the food chain. â€Å"It’s pretty common to see jocks picking on the fat kid or the wimpy kid, or anybody who’s different† (Adler 56). So what provokes aggression and violence among the lower hierarchical levels? Often it is scapegoating, in which teens are bullied by and in front of their peer group by a higher hierarchical group, leaving them excluded and humiliated. In an online survey conducted by the San Diego Tribune statistics show that â€Å"87 percent of students thought that school shooters were motivated by a desire to get back at those who have hurt them and 86 percent said teenagers resort to violence because of other kids picking on them, making fun of them or bullying them† (Eckert 2). The Violent Children of Our Violent Society :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  Cities of violence: Santee, California; El Cajon, California; Littleton, Colorado. These are names of American cities and towns where violence has usurped deep into the American heartland where families settle to raise families away from the violent big cities. Andy Williams, Jason Hoffman, Eric Harris, and Dylan Klebold; names of students who came to their schools with weapons to kill those students and staff whom they felt were responsible for their melancholy. What are the motivating factors behind these suicidal attempts?   Ã‚  Ã‚  Ã‚  Ã‚  Society is trying to convince itself that it must be Hollywood with its violent entertainment and glorification of violence. Another scapegoat is videogames with all the gore and realistic killing or maybe even music that has lyrics considered by the majority to be riddled with suicidal or homicidal messages to today’s youth. Politicians, parents, law enforcement, and society are asking themselves, â€Å"What are the factors leading to the increase in violence among our children?†. The most convincing causes for violence in our children lies not in the entertainment industry but in us. The main source is depression of the killers due to rejection by their peers, the breakdown of the cohesive family unit due to divorce and the easy accessibility to weapons.   Ã‚  Ã‚  Ã‚  Ã‚  The major cause of violence believed by some researchers is the age-old traditions of bullying and the clique system in high schools. Jerry Adler states in his 1999 article The Truth About High School that these are so called â€Å"rights of passages† that all American students have been exposed too. â€Å"These factors have been around since the invention of high school and adolescents have been forming cliques and mentally ranking them just as in an adult society [which are] dominated by hierarchies† (Adler 56).   Ã‚  Ã‚  Ã‚  Ã‚  As in most high schools across the country the athletes dominate the social scale and enforce the hierarchy, which explains why they are at the top of the food chain. â€Å"It’s pretty common to see jocks picking on the fat kid or the wimpy kid, or anybody who’s different† (Adler 56). So what provokes aggression and violence among the lower hierarchical levels? Often it is scapegoating, in which teens are bullied by and in front of their peer group by a higher hierarchical group, leaving them excluded and humiliated. In an online survey conducted by the San Diego Tribune statistics show that â€Å"87 percent of students thought that school shooters were motivated by a desire to get back at those who have hurt them and 86 percent said teenagers resort to violence because of other kids picking on them, making fun of them or bullying them† (Eckert 2).

Substance Misuse Among Women with Eating Disorders Essay -- Drugs Alco

Substance Misuse Among Women with Eating Disorders Research on eating disorders has revealed a greater incidence of substance use and/or misuse in women with eating disorders than in the general population. Most of the research agrees that substance misuse is more common in patients with bulimia nervosa and the binge eating/purging subtype of patients with anorexia than in women with the restricting subtype of anorexia nervosa. Researchers and specialists have proposed a range of theories to account for the strong association between substance misuse and bulimia nervosa. Experiments have not provided evidence to conclusively support any one theory. However, studies conducted in the past decade have enabled researchers to refine their hypotheses and accumulate more accurate information about eating disorders and substance use. Researchers have examined personality characteristics, family history, and biological and environmental factors common to persons with both substance use problems and eating disorders. In addition, the onset of eating disorders in relation to the beginning of substance abuse are examined to determine if one disorder drives the other. Differences in characteristics of patients with anorexia nervosa and patients with bulimia nervosa are examined to determine differences in rates of comorbidity with substance abuse. While continued research is necessary to assess the validity of proposed theories, the current knowledge proposes some interesting ideas about the relationship between substance abuse and eating disorders. In the literature on eating disorders and substance abuse there is general agreement on two factors: patients with eating disorders display higher rates of substance abuse problems an... ...ability to Substance Abuse in Eating Disorders. NIDA.159, 269-311. Krahn, D., Piper, D., King, M., Olson, L., Kurth, C., Moberg, D.P. (1996). Dieting in Sixth Grade Predicts Alcohol Use in Ninth Grade. Journal of Substance Abuse. 8, 293-301. Sinha, R., Robinson, J., Merikangas, K., Wilson, G.T., Rodin, J.,& O'Malley, S. (1996). Eating Pathology among Women with Alcoholism and/or Anxiety Disorders. Alcoholism: Clinical and Experimental Research. 20, 1184-91. Striegel-Moore, R., and Huydic, E. (1993). Problem Drinking and Symptoms of Disordered Eating in Female High School Students. International Journal of Eating Disorders. 14, 417-25. Welch, S. and Fairburn, C. (1996). Impulsivity or Comorbidity in Bulimia Nervosa. A Controlled Study of Deliberate Self Harm and Alcohol and Drug Misuse in a Community Sample. British Journal of Psychiatry. 169, 451-8.

Declaration of Independence Essay

Change made by the Declaration of Independence would come in two waves, through, political freedom, and economic opportunity. Political freedom shaped the ideas and ambitions of the revolutionaries, while economic opportunity merely played as bonuses in the Revolution. First, political freedom for the colonies meant breaking away from England and being able to develop a sense of identity and a sense of self-government. This was established in the first steps towards independence, by the writing of the Declaration of Independence, by Thomas Jefferson. After Congress revised Jefferson’s first drafts of the Declaration of Independence, it was finally approved on July 4, 1776, and now commonly known as Independence Day. The Declaration of Independence was not a promise to the colonists, nor was it an excuse for the fight against England to occur. The Declaration of Independence was a challenge and a risk with the colonists and the rest of the world. The challenge was to test the morality of the colonists, and to push them to their limit in their fight for independence. Second, Once political freedom created fair taxes for the people, Americans needed not to avoid taxes, which led to more economic and trade opportunities, and the economy was able to blossom with little complaints, unlike the previous results of The Stamp Act and The Sugar Act, which preceded political freedoms. Social status was almost completely unchanged, apart from the ability for people to become important government figures, which could change their status in society, but only in aspect and relation to politics, therefore once again making political freedom more of a goal in the long run. Once the colonies were free from the grasp of the English government, they were able to explore their economic opportunities more freely. Before the success of the Revolution, importing goods came with a heavy price, that colonists were not allowed a say in. It is questionable if taxes are a factor of economic opportunity or political freedom, however the establishment of taxes are put down by government, and whether or not one has a say in the taxes they will pay, depends on one’s amount of political freedom. Finally, For the Declaration of Independence to give any freedom at all, it had to first allow for more political freedom. This enabled the possibilities of a stable economic base in which people and government could stand on. In turn these two freedoms would end up making way for more social and societal freedoms within the new country and constitution.

Dehumanization In The Holocaust Essay

As the German economy declined President Paul von Hindenburg looked for outside influences to help improve the economy. Using Adolf Hitler, Von Hindenburg terminated the democracy and started new laws. After Von Hindenburg died, Hitler took complete control as the new dictator of Germany. During World War I, Nazi Germany and its collaborators murdered six million Jewish men, women, and children in the time period known as he Holocaust. Concentration camps, Auschwitz, and medical experiments contributed to the attempts of systematic dehumanization during the holocaust. Initially, Hitler and his armies built concentrations camps to seclude anyone not perceived as the ideal human being. Upon taking one step off of their transportation Jews immediately separated into different groups, the weak sent off for death, while the strong stayed. In his book, Holocaust, Geoffrey Wigoder says, â€Å"Upon arrival at Auschwitz, Jews faced selection. A SS physician would divide the young and the abl e-bodied from other prisoners. Those selected to die would be sent directly to the gas chambers.† (â€Å"Wigoder 190†) The SS officers used the new delivery of prisoners as a selection process to decide who stayed to work while the unfit reluctantly left for the gas chambers. With scarce resources, officers used food as a privilege and a punishment, with little to no food, prisoners saw the idea of eating as a confirmation of another day of living. Johann Paul Kremer explains, â€Å"Typically prisoners got a little more than 1000 calories a day; most of the â€Å"food† was nearly inedible. Within three to six months, many prisoners succumbed to starvation.† (â€Å"Kremer†) Even though the prisoners ate everyday, the SS did the bare minimum of keeping them alive, only feeding them inedible food. With the over population of prisoners in camps the Nazis took advantage of the numerous people and put them to work for their own military needs. In the article, Concentration Camps, it states â€Å"The incarceration of increasing numbers of people in the concentration camps assured at least the quantity of the labor supply even as the brutality if the regimen inside the camps depleted the number of available workers.† (â€Å"Concentration Camps†) With the camps quickly filling up the SS had an easy access for workers, but the conditions of the camps made it difficult to sustain high survival rates. Contrary to the harsh life of living in a concentration camp, prisoners did everything necessary to keep fighting, waiting for their rescue. Additionally, Auschwitz I, II, and III  some of the more well know camps, abused and killed a majority of all prisoners that went through their gates. The Nazi’s took advantage of every aspect to having prisoners in their camps, whether they took away lives or put people to work. In the article A Tortured Legacy, written by Andrew Nagorski explains, â€Å"Auschwitz was both a death camp and a complex of labor camps, which accounts for a relatively large number of survivors.† (â€Å"Nagorski†) Auschwitz camps murdered million people, but the prisoners put aside that worked survived through the harsh conditions and ended up living a full life after. Having no empathy at all, the soldiers used whatever storage available, and when full, they used outside resources and compacted as many prisoners in as possible. Johann Paul Kremer states, The overcrowding of the barracks is something that virtually even-survivors memoir stresses. Many of those barracks were built to standard design OKH 260/9 – that had been developed to stable 52 horses. †¦ the barracks â€Å"housed hundreds of human beings in space that barely gave room to breath.† (â€Å"Kremer†) Every camp experienced over population but since Auschwitz, one of the more popular camps, filled up quickly, an alternative to wasting money to build more space had an easy solution, to put prisoners where animals previously lived. Auschwitz, known for killing, gave prisoners a new hope to live when jobs kept people out of the gas chambers and in the kitchens. Andrew Nagorski also says, Torture was a common place and the early mortality rate was very high. That changed once prisoners latched onto jobs- in the kitchens, warehouses, and other sheltered places-which increased their odds for survival. Of the 150,000 Polish prisoners who were sent to Auschwitz about 75,000 died there. (â€Å"Nagorski†) Although Auschwitz killed many, it also saved many lives, giving opportunities to work keeping prisoners out of harms way. Millions went through the walls of Auschwitz, it provided as a last destination for some, but for others it brutally took a never forgetting toll on many lives. Lastly, Nazi’s doctors took advantage of the prisoners using them as test subjects for their own experiments. For war purposes, German physicians tested multiple scenarios that might occur while fighting. In the article Josef Mengele, by Michael Berenbaum, explains, In Dachau, physicians from the German air force and from the German Experimental Institution for Aviation conducted high-altitude experiments, using a low-pressure chamber, to determine the maximum altitude  from which crews of damaged aircraft could parachute to safety. Scientists there carried out so-called freezing experiments using prisoners to find an effective treatment for hypothermia. They also used prisoners to test various methods of making seawater potable. (â€Å"Berenbaum†) The doctors took advantage of their access to people and used them as test subjects to try out their own theories, when the prisoners had no way of saying no. Scientist used the concentration camp prisoners as lab rats for their own use and abused their power as doctors when tested out experimental drugs. Michael Berenbaum also says, â€Å"At the German concentration camps †¦ scientists tested immunization compounds and sera for the prevention and treatment of contagious diseases, including malaria, typhus, tuberculosis, typhoid fever, yellow fever, and infectious hepatitis.† (â€Å"Berenbaum†) So many people in such a small area made it easy for infectious diseases to spread quickly, which led the doctors to use this as an opportunity to make a name for themselves by trying out self made cures on the prisoners. Josef Mengele, a very well known doctor throughout t he camps and today, played a huge part in the camps, constantly trying new ideas and keeping souvenirs. Lastly, Michael Berenbaum states, â€Å"Mengele also attempted to demonstrate the â€Å"degeneration† of Jewish and â€Å"Gypsy† blood through the documentation of physical oddities and the collection and harvesting of tissue samples and body parts.† (â€Å"Berenbaum†) Since Mengele started from the bottom he wanted to make a name for himself and he sought to do this through proving degeneration through Jews, he tried doing this by keeping body parts and sampling tissues. Exploited through the doctors, prisoners had to withstand serve experiments constantly pushing their limits. With the help of outside resources, Hitler and his armies used unnecessary tactics to terrorize and dictate Germany. As the economy constantly fell downhill, and Hitler there at Von Hindenburg’s constant aid, Germany looked for the way out. Hitler took the position as absolute dictator and ended up taking the lives of millions. At all costs Hitler made sure to get rid of the impurities using concentration camps and medical experiments to carry out the process. During the Holocaust the Nazis used the Jews, manipulating them, subjecting them to the harsh conditions of unhealthy living, little to no food, and experimental tests, having no input on their lives.

Reggae Music and Its Influences Essay

One of the world’s iconic figures, Reggae musician Bob Marley(1945-1981) stated that, â€Å"People want to listen to a message, word from Jah(God). This could be passed through me or anybody, I am not a leader, messenger. The word of the songs, not the person, is what attracts people.† Reggae music is gifted to people in Jamaica as their own unique identity. Jamaican musicians are well-known for expressing their Rastafarian beliefs through the music, Reggae. Rastafarian reflects ideologies, attitudes, actions of the people for the better society (Spiker,1998). At this point, they became social commentators, prophets, and messengers who heal the wounds of people affected by social and political injustices (Aimers, 2004).This essay illustrates that reggae music has been successful spreading Rastafarian beliefs in politics, social injustices and cultures. Firstly, Jamaican musicians play essential roles to give the political messages to people based on their Rastafarian beliefs. The political messages shared through the Reggae music are those of peace, love, and brotherhood of mankind for forming a unity to fight for the liberty of people in Jamaica. Musicians gave the message by setting several goals based on general popular interest of the population against any oppression and encouraged people to speak-up. For instance, Bob Marley(1945-1981); the predominant singer strived to bring the awareness for not only in the hearts of Jamaicans, but also in those of Africans and the rest of the world (Abram & Ingrid, 2009). One of his popular songs, â€Å"Get up, and Stand up for your rights† not only defended his religious beliefs but also pointed at political oppression and natural rights of people (Lockard, n.d). Following lyrics is from the song by Bob Marley (1973): We sick an’ tired of-a-your ism-skism-game Dying ‘n’ goin’ to heaven in-a Jesus’ name, Lord. We know when we understand: Almighty god is a living man. You can fool some people sometimes, But you can fool all the people all the time. So now we see the light (What you gonna do?) We gonna stand up for our rights! (Bob Marley Lyrics) Thus, one can conclude that reggae and its musicians are influential as a medium for spreading political messages to enlighten the darkness of people’s mind and brain.   Secondly, People all around the world heard the voice of Rastafarian beliefs against social injustices through the reggae music and by its talented musicians. Their songs’ lyrics were mightier than swords to reveal such issues as racism, colonialism, slavery, and exploitation on colored people in Africa. Rastafarians are attached to the ideas of equality, tolerance, justice, and non-violence. In addition, it is a theology of submissiveness and every Rasta has a right to freedom of expression (Abram & Ingrid, 2009). Particularly, slavery had affected most of Africans’ lives badly for being taken away from one own society and family which could have damaged them physically and psychologically by segregations and hard labors (Novick, n.d). For example, Reggae musician, Peter Tosh(1944-1987)’s famous song â€Å"Mama Africa†(1983)indicated the life of an African slave missing home: Mama Africa How are you doing Mama, Mama Africa Long time me no see you Mama They took me away from you Mama Long before I was born They took me away from you Mama Long before I came on in(Peter Tosh Lyrics) Hence, the reggae music and its musicians had not only led people in Jamaica for Rastafarian beliefs and for fighting against the social injustices but also Africans as a whole for the better survival. Lastly, the Rastafari influence also had contributed to the cultural significance of reggae music and culture of people; it was a symbol for both identity and pride among the Jamaicans. It has also created an understanding of lifestyle and culture in Jamaica for the rest of the world (Aimers, 2004). The reggae music and Rastafarian complemented one another to occupy people’s state of mind to think of it as a part of the Jamaican lifestyle, needless to mention that it has become a tradition and culture for them. In spite of all the difficulties and hardships which came upon people in Jamaica, they had been recognized internationally for their predominant reggae music all over the world. The culture of reggae along with Rastafarian symbols was being introduced to many countries. Reggae musicians’ hair-styles, clothing and accessories which mirror the Rastafari are being imitated by some devoted fans. For example, Thailand’s Khao-San road is full of Rastafarian symbols and its trendy musician, Bob Marley printed-items from head to toe. Therefore, Reggae music and its Rastafarian symbols have enormously impacted on cultures of many different countries, originated from Jamaica. In conclusion, there are many studies which has discussed about the importance of reggae music spreading Rastafarian beliefs and symbols throughout the world. Reggae music has been positively influential to the society by means of political, social, and cultural impacts. In addition, it has not only brought the liberty to people in Jamaica but also mother Africa. Therefore, it is remarkable peak in history that peaceful and non-violent music won over the aggressive wars, fights, and any kind of violence. In fact, peaceful as well as meaningful song lyrics are mightier than sharp and shining swords. References; Aimers, J. (2004). â€Å"The Cultural Significance of Reggae.† ATH175 People of the world. Retrieved from; http://www.units.muohio.edu/ath175/student/petersle/culture.html Abram, V. & Ingrid, H. (October, 2009). â€Å"The Rastafarian Movement.† The Observatory for Religious Phenomena (World Religion Watch). Retrieved from http://www.worldreligionwatch.org/index.php?option=com_content&view=article&id=281&Itemid=65 Lockard, Craig A. (June, 2010). â€Å"Bob Marley, Victor Jara, Fela Kuti, and Political Popular Music.†University of Illinois. Retrieved from; http://worldhistoryconnected.press.illinois.edu/7.2/lockard.html Novixk, S. (n.d). â€Å"The Effects of Slavery on Reggae Music.† The Dread Library. Retrieved from; http://debate.uvm.edu/dreadlibrary/novick.html Spiker, C. (April 1998). â€Å"Reggae As Social Change:The Spread of Rastafarianism.† The Dread Library. Retrieved from; http://debate.uvm.edu/dreadlibrary/spiker.html

Perform a Byte-Level Computer Audit Essay

1. What is the main purpose of a software tool like WinAudit in computer forensics? Answer: WinAudit is a great free tool that will give you a comprehensive view of the components that make up your system, including hardware, software and BIOS. 2. Which items within WinAudit’s initial report would you consider to be of critical importance in a computer forensic investigation? Answer: Computer Name, OS, Security Settings for Windows Firewall, Drives, Running Programs, and Installed Programs and Versions. 3. Could you run WinAudit from a flash drive or any other external media? If so, why is this important during a computer forensic investigation? Answer: Yes, WinAudit is a portable Application. Because if you’re conducting audits on several computers, having the app on a Flash Drive can make the process much easier and more time efficient. 4. Why would you use a tool like DevManView while performing a computer forensic investigation? Answer: DevManView is an alternative to the standard Device Manager of Windows, which displays all devices and their properties in flat table, instead of tree viewer. In addition to displaying the devices of your local computer, DevManView also allows you view the devices list of another computer on your network, as long as you have administrator access rights to this computer. 5. Which item or items within DevManView’s list would you consider to be of critical importance in a computer forensic investigation? Answer: Most likely the Hdrives and USB storage devices and/or any other computer hardware on the network. 6. What tool similar to DevMan View is already present in Microsoft Windows systems? Answer: WinHEX is similar to DevMan. 7. Why would someone use a HEX editor during a forensic investigation? Answer: To see if the files and data recovered from the hard drive are original and authentic. 8. What is the purpose of a software tool like WinHEX in computer forensics? Answer: It’s a tool that can recovery important and sensitive data that has been deleted. This tool is also used for editing or whipping the info from the drive. 9. What was the proper extension of the file you analyzed using WinHEX? How did you find it? Answer: 10. Why do you need to keep evidence untampered? In order to guarantee legal admissibility? Answer: For legal reasons. So, the evidence can be used in Court. If the evidence is not authentic, it can be thrown out of court.

Privatization of Public Space

Privatization and Advertising in Public Space The fight to take over the world has begun. This fight is between big corporate companies and their race to take over the most public space and plaster it with their advertisements or just simply control it. In this paper I will examine a variety of opinions on how they have invaded public space and if this invasion is benefiting the public or not. In some cases when big companies come take over in a public location it can be positive.Shea Stadium, although it was not exactly public, was greatly improved when Citigroup bought it and rebuilt the park. It improved the viewing experience at the Mets games and Citigroup gets publicity because people associate the park with them. Many people say that this sort of privatization by a big company can have numerous positive effects for people who use the space. Boston’s South Station has also been privatized in recent years. â€Å"The MBTA entered into a ground lease with Beacon South Stat ion Associates, a wholly owned entity of Beacon Properties Corporation, on January 28, 1988†.The MBTA still uses the station for the trains and buses but the company that leases it can set its own rules for within the space and has the right to sell advertising space within the station. Although commuters can still use the space for travel purposes the space is no longer public. During Occupy Boston the protesters peacefully assembled in South Station when the weather became colder but were asked to leave by police because there were not allowed to congregate there per rules of the company leasing the space.According so Una Spencer, an activist and protester during the occupy movement, â€Å"everywhere we are encountering â€Å"public† spaces which we are told are under control of private companies†. She also mentions that’s our taxes are being used to police these areas that are owned by private companies. Spenser is â€Å"seeing is a chipping away of ou r civil rights from many directions† and our tax dollars are paying the police who keep us from practicing these rights.David Morris, co-founder and vice president of Institute for Local Self-Reliance, brings forward the idea that companies should â€Å"compete on an equal footing, and where those with the most money do not necessarily speak in the loudest voice. † Sometimes companies with the most money are able to get their name out more that a smaller company through advertising. By having ads plastered around a city, a consumer is more likely to choose that company’s product than a smaller company. He believes that by seeing ads for specific companies stifles our ability to choose freely between different things.Morris believes in having public spaces where people within a community can congregate that is free of commercialism where people can share ideas. In Sao Paulo, Brazil people are in agreement with ideas similar to Morris’s and laws are being pu t into place to remove advertising. Larry Rohter, American journalist, covered the decision in Sao Paulo, Brazil to remove all advertising from the city. Sao Paulo is South America’s largest and most prosperous city and there has been much controversy over the law.Rohter quotes Brazilian columnist Roberto Pompeu de Toledo saying the law â€Å"is a rare victory of the public interest over private, of order over disorder, aesthetics over ugliness, of cleanliness over trash. † One controversy over this law is that people who work for companies creating advertising may lose jobs. Big companies who’s advertisements will be taken down are claiming â€Å"consumers will be less informed in their purchasing decisions and even that streets will be less safe at night with the loss of illumination from signs. Not only would the law ban billboards, but it would also ban ads on buses, blimps, and plains, and restrict the size of signs that stores would be allowed to have. Ro hter reported one women in Sao Paulo saying â€Å"the truth is that there are so many banners, billboards, placards, signs, and posters all over the place that they’ve lost their impact. † The mayor or Sao Paulo talks about bringing advertising back in the future, but with many restrictions and limitations. The city will become â€Å"an outdoor metropolis with no outdoor advertising. The Internet is another place that has become a common ground for advertising. Facebook used to be a free online community created by a group of college kids. Initially Facebook was supposed to be free of advertisements and that set it apart from other social networking sites. Now, not only does Facebook have advertisements, the advertisements are tailor made to each user based on that person’s likes and activities posted on their profile. On my Facebook is see ads for snowboard websites because I have the posted as one of my activities.Facebook says it needs to have ads because it keeps Facebook free for users. They say it’s also beneficial for advertisers because the right group of people will see their ads. The Internet is just another place where companies are fighting to broadcast to more customers. Along with the Internet, companies also have influence in restaurants, a place where we may not have even suspected it. Have you ever been to a restaurant and when you ordered a coke and the waitress asks, â€Å"is Pepsi ok? This is because restaurants have deals with soda companies and they â€Å"receive additional benefits when they decide to be exclusive. † By having restaurants that are exclusive the soda company theoretically has won that restaurant over and all the customers in that restaurant. It’s like a war to see which soda companies can have the most restaurants exclusively sell their soda. After careful consideration of all these opinions I cannot say I have come to a final conclusion on advertising in public space. I can see how in some cases advertising and privatization have gone overboard.Losing our ability to congregate in South Station seems a little absurd to me because our tax dollars are paying to enforce laws that are keeping us out of a once public space. However, what would a place like Time Square in New York City be without its huge glowing billboards and signs? And in Sao Paulo they are outlawing blimps as a part of the anti-billboard law, and I think of Boston’s Hood blimp that I can see on the skyline from my dorm room window. Is it really such an obstruction to public space? I don’t think so. And it also doesn’t affect what milk I choose to drink because I still am not a big fan of hood milk.In my opinion the best solution would be to haves stricter laws about advertising and privatization. I think Time Square would lose all its magic if the ads were to be taken off the buildings but in places like schools advertising should really be obsolete. As for privatization , I think if a public space is going to be privatized then public dollars should not be used in that space in any way. In South Station the Transit Police should not be enforcing rules put in place by a private organization when it is tax dollars paying the transit police, not the company.I think it’s a pretty fine line and it is the responsibility of government officials to get the balance between public space, advertising, and privatization right. Bibliography â€Å"Advertising on Facebook. † Facebook. 2 Oct 2012. https://www. facebook. com/about/ads/ Morris, David. â€Å"Curbing the Commercialization of Public Space. † Institute for Local Self-Reliance. 15 Jan 2009. 2 Oct 2012. http://www. ilsr. org/curbing-commercialization-public-space/ Rohter, Larry. â€Å"Streets are Paved with Neon’s Glare, and City Calls a Halt. † New York Times. 2 Dec 2006. 2 Oct 2012. ://www. nytimes. com/2006/12/12/world/Americas/12paulo. html? pagewanted=print&_r=0 Spe nser, Una. â€Å"Occupy Boston: the Privatizing of Public Spaces. † Daily Kos. 30 Oct 2011. 2 Oct 2012. http://www. dailykos. com/story/2011/10/30/1031512/-Occupy-Boston-the-privatizing-of-public-spaces â€Å"Why Aren’t Coke and Pepsi Sold Together at Restaurants? † Xatal. 12 Mar 2009. 2 Oct 2012. http://xatal. com/miscellaneous/why-arent-coke-and-pepsi-sold-together-at-restaurants/ ——————————————– [ 1 ].Una Spenser. â€Å"Occupy Boston: the Privatizing of Public Spaces. † Daily Kos. 30 Oct 2011. 2 Oct 2012. http://www. dailykos. com/story/2011/10/30/1031512/-Occupy-Boston-the-privatizing-of-public-spaces [ 2 ]. Una Spenser. â€Å"Occupy Boston: the Privatizing of Public Spaces. † Daily Kos. 30 Oct 2011. 2 Oct 2012. http://www. dailykos. com/story/2011/10/30/1031512/-Occupy-Boston-the-privatizing-of-public-spaces [ 3 ]. Ibid [ 4 ]. David Morris. â€Å"Curbing the Commercialization of Public Space. † Institute for Local Self-Reliance. 15 Jan 2009. 2 Oct 2012.