BA Case Essay Example | Topics and Well Written Essays - 1000 words

BA Case - Essay ExampleMost of the customers prefer the products that are natural. Anti-aging products and custodys skin care products have become popular in the perish few eld and are straighten outing visibility in the marketplace. Because of these trends, skin cares share of total industry revenue has grown during the last five years.Burts Bees has strategically positioned itself in the industry as a manufacturer of natural products. However, the gild faces threats of stiff competition from companies such as Kiss My Face, Jason Natural Products, Natures Gate, and Toms of Maine. Three of these companies, including Burts Bees, are now owned by larger companies with a wide take to the woods of product offerings. Ordinarily, there is need for the products that that are natural and organic. This is because most of the consumers have become aware of the do of chemicals on the skin that causes cancer in the long run. This makes them not to buy most of such products. However, Burts and Bees is on the competitive advantage since it sales organic products that the customers love. The strategic positioning of the scrape enables it to beat its competitors. Burts Bees is an earth friendly, all natural skin care company that strives to do good for humans, bees, and the planet. The company has similarly opportunity in increasing innovation through the advancement of technology.In contrast, Clorox Company is a brand primarily known for its bleach products Toxic chemicals that can harm the environment. The acquisition of Burts Bees by Clorox was situation of the companys strategy to focus on creating value by investing in sweet and existing categories that were consistent with consumer trends in areas of health and wellness, sustainability, convenience, and a multicultural marketplace. Clorox has helped Burt and Bees to raise the existing brands by innovation, expatiate into adjacent product categories, enter new sales channels, and pursue new businesses in growi ng markets where it could gain and